Work Order – Web Design and Marketing

Client Name: Hunter Marie Merleau
Company Name: Take Root Movement
Web Address: www.takerootmovement.com
Work Order Date: 05/15/2025

This Work Order, entered into by and between PixelGR, LLC and Take Root Movement, outlines the scope of services and web-based software applications to be delivered as part of this agreement. The selections made below represent a tailored set of solutions designed to meet the specific needs of the client and shall serve as the foundational terms for the work order, billing, and any ongoing collaboration between both parties.

The Shopify Website Package is a comprehensive setup with a custom-designed website.

Here’s what to expect: We’ll start with your Shopify design and a mobile-responsive design tailored to your brand. Once your website is live, you’ll be able to update content as needed. Using a user-friendly content management system, the site will allow you to easily make changes, such as updating service offerings, posting new content, or adding team members, without advanced technical skills.

🔍 Search Engine Optimization/Answer Engine Optimization

Task Breakdown:

  • Keyword Research
    • Identify relevant short-tail and long-tail keywords.
    • Use tools like Google Keyword Planner to assess search volume, competition, and intent.
    • Group keywords by topics for optimal content targeting.
    • Identifying high-value search terms that drive organic traffic and AI-based search relevance.
    • Mapping keywords to web pages to improve ranking potential.
    • Analyzing competitor search rankings, content strategy, and keyword usage.
      • Identifying gaps in their optimization to develop a more competitive SEO/AEO strategy.
  • On-Page SEO Audit
    • Conduct a comprehensive audit of the site’s current on-page SEO.
    • Review title tags, meta descriptions, headers (H1-H6), alt text, and URL structures.
    • Check the internal linking strategy and anchor text.
    • Ensuring correct keyword placement for readability and algorithmic ranking factors.
    • Technical SEO Fixes
  • Content Optimization 
    • Rewrite and optimize content based on keyword research and competition analysis.
    • Ensure proper keyword density, use of synonyms, and inclusion of secondary keywords.
    • Enhance readability, engagement, and CTA placement.
    • Enhancing site speed, mobile responsiveness, and core web vitals for improved rankings.
    • Implement canonical URLs, alt tags for images, and structured site architecture to prevent content duplication and improve accessibility.
    • Structured Data Markup Implementation (Essential for SEO & AEO)
  • Technical SEO Adjustments 
    • Optimize site speed and mobile responsiveness.
    • Address any crawl errors or broken links.
    • Implement structured data markup for improved search visibility.
    • Aligning content with voice search patterns, conversational AI, and answer-driven search results.
    • Formatting text for quick answers, structured lists, and long-tail keyword targeting to maximize AI search visibility.

⚡️ Core Fusion Module: Continuous AI-Backed Content Updates

Purpose: To keep website content fresh and up-to-date without manual intervention.

Core Features:

  • AI-Generated Blog Posts: Automatically generate posts relevant to your industry/niche based on trending topics.
  • AI Content Updates: Regularly update existing content to keep it relevant (add trending keywords, update outdated information, etc.).
  • Content Scheduler: Schedule updates or new posts to maintain a steady flow of fresh content.
  • Topic Suggestions: AI-driven suggestions for new content ideas based on audience engagement and SEO performance.
  • Content Optimization: Improve the current content’s structure and keywords for better SEO.
  • Image Suggestions: AI can recommend relevant images or pull royalty-free pictures based on the content.
  • Audience Insights: AI analyzes audience behavior and tailors content to their preferences (e.g., localizes posts for location-based traffic).

We will provide a form for defining the 26 article ideas, phrases, or words to be used with the Core Fusion Module.

Additionally, we will add 6 posts to your Google Business Profile and track analytics for performance. 

♦ Advanced Photo Gallery

Purpose: Advanced photo gallery features provide a rich user experience.

Core Features:

  • Unlimited Image Support: Add and manage an infinite number of images without compromising performance.
  • Advanced Descriptions: Include detailed captions and metadata for each image, enhancing storytelling and SEO.
  • Interactive Lightbox: Display images in an elegant lightbox with zoom capabilities, navigation, and fullscreen options.
  • Dynamic Layouts: Choose from grid, masonry, carousel, or custom layouts, all fully responsive and optimized for any screen size.
  • Search and Filter Options: Enable visitors to find specific images using keyword searches, categories, or tags.
  • Performance Optimization: Advanced caching and lazy loading ensure fast load times even for large galleries.

This expandable photo gallery is ideal for websites that require a robust and visually appealing solution for displaying great image collections.

Google Business Optimization

Purpose: Optimize GBP

Task Breakdown:

  • Business Information Verification and Completion:
    • Ensure Accuracy: Verify that the business name, address, phone number, and website URL are accurate and consistent across all platforms.
    • Add Missing Details: Include business hours, appointment links, and other relevant contact information.
  • High-Quality Photos and Videos:
    • Upload Visual Content: Add high-resolution images of completed projects, the storefront, and team members to showcase services and build trust.
  • Business Description and Services:
    • Craft a Compelling Description: Write a clear and engaging business description highlighting your services, experience, and unique selling points.
    • List Services: Detail specific services offered, such as residential and commercial window tinting, to improve search relevance..
  • Q&A Section Management:
    • Monitor and Respond: Create a Q&A section with multiple topics.

TakeRootMovement™ Trademark Protection

Purpose: Trademark Registration for Brand Protection.

Trademark Search and Clearance:

  • Ensure Originality: Confirm “Take Root Movement” is not already registered or in use by a competitor in the same or similar industry using the USPTO’s TESS database.

  • Similarity Review: Check for phonetically or visually similar trademarks that could pose a conflict.

Trademark Application Preparation:

  • Choose Mark Type: File as a standard character mark (word-only) for broad protection. Consider a design mark for the logo separately.

Proof of Use Collection:

Application Filing:

  • Platform: File via USPTO.gov using the TEAS Standard Form.

Monitoring and Maintenance:

  • Respond to Office Actions: Address any questions or objections from the USPTO within the required timeframe.

$5,660 (for all modules & tasks)

Terms:
$3,030 due at work order acceptance
$2,630 balance due upon programming completion

Agreement & Acceptance

By signing below, both parties agree to the terms and conditions outlined in this Work Order. This agreement constitutes the complete understanding between Take Root Movement and PixelGR, LLC regarding the web design and software services specified above. Any amendments or additions must be made in writing and signed by both parties.

Take Root Movement affirms that it has read, understood, and accepts the terms herein, and hereby authorizes PixelGR, LLC to proceed with the listed services.