Work Order – Web Design and Marketing

Client Name Sterling & Tammy Blood
Company Name SB Masonry
Web Address: www.sbmasonry.com
Work Order Date: 06/25/2025

This Work Order, entered into by and between PixelGR, LLC and SB Masonry, outlines the scope of services and web-based software applications to be delivered as part of this agreement. The selections made below represent a tailored set of solutions designed to meet the specific needs of the client and shall serve as the foundational terms for the work order, billing, and any ongoing collaboration between both parties.

The Updateable Website Package is a comprehensive setup with a custom-designed website and one year of secure hosting.

Here’s what to expect: We’ll start with your design style and a mobile-responsive design tailored to your brand. Once your website is live, you’ll be able to update content as needed. Using a user-friendly content management system, the site will allow you to easily make changes, such as updating service offerings, posting new content, or adding team members, without advanced technical skills.

Advanced Photo Gallery

Purpose: Advanced photo gallery features provide a rich user experience.

Core Features:

  • Unlimited Image Support: Add and manage an infinite number of images without compromising performance.
  • Advanced Descriptions: Include detailed captions and metadata for each image, enhancing storytelling and SEO.
  • Interactive Lightbox: Display images in an elegant lightbox with zoom capabilities, navigation, and fullscreen options.
  • Dynamic Layouts: Choose from grid, masonry, carousel, or custom layouts, all fully responsive and optimized for any screen size.
  • Search and Filter Options: Enable visitors to find specific images using keyword searches, categories, or tags.
  • Performance Optimization: Advanced caching and lazy loading ensure fast load times even for large galleries.

This expandable photo gallery is ideal for websites that require a robust and visually appealing solution for displaying great image collections.

🔍 Search Engine Optimization/Answer Engine Optimization

Task Breakdown:

  • Keyword Research
    • Identify relevant short-tail and long-tail keywords.
    • Use tools like Google Keyword Planner to assess search volume, competition, and intent.
    • Group keywords by topics for optimal content targeting.
    • Identifying high-value search terms that drive organic traffic and AI-based search relevance.
    • Mapping keywords to web pages to improve ranking potential.
    • Analyzing competitor search rankings, content strategy, and keyword usage.
      • Identifying gaps in their optimization to develop a more competitive SEO/AEO strategy.
  • On-Page SEO Audit
    • Conduct a comprehensive audit of the site’s current on-page SEO.
    • Review title tags, meta descriptions, headers (H1-H6), alt text, and URL structures.
    • Check the internal linking strategy and anchor text.
    • Ensuring correct keyword placement for readability and algorithmic ranking factors.
    • Technical SEO Fixes
  • Content Optimization 
    • Rewrite and optimize content based on keyword research and competition analysis.
    • Ensure proper keyword density, use of synonyms, and inclusion of secondary keywords.
    • Enhance readability, engagement, and CTA placement.
    • Enhancing site speed, mobile responsiveness, and core web vitals for improved rankings.
    • Implement canonical URLs, alt tags for images, and structured site architecture to prevent content duplication and improve accessibility.
    • Structured Data Markup Implementation (Essential for SEO & AEO)
  • Technical SEO Adjustments 
    • Optimize site speed and mobile responsiveness.
    • Address any crawl errors or broken links.
    • Implement structured data markup for improved search visibility.
    • Aligning content with voice search patterns, conversational AI, and answer-driven search results.
    • Formatting text for quick answers, structured lists, and long-tail keyword targeting to maximize AI search visibility.

$1,395 (for all modules & tasks)

Terms:
$698 due at work order acceptance
$697 balance due upon programming completion

Agreement & Acceptance

By signing below, both parties agree to the terms and conditions outlined in this Work Order. This agreement constitutes the complete understanding between SB Masonry and PixelGR, LLC regarding the web design and software services specified above. Any amendments or additions must be made in writing and signed by both parties.

SB Masonry affirms that it has read, understood, and accepts the terms herein, and hereby authorizes PixelGR, LLC to proceed with the listed services.